The power of PUMA's Cell technology is well known. However, these shoes use technology in a whole new way to give you the comfort and traction you want. Take the sculpted 10Cell unit in the heel, for example, which not only provides stable cushioning, but also adds a real designer touch to the shoe's overall look. Meanwhile, the rubber coverage on the outside increases the traction and control you'll get. Cellular technology has never looked so elegant.